Question 1
3 marksA café sells cups of hot chocolate. The weekly demand is \(D\) cups when the price of a cup is £\(p\).
A model assumes that the rate of decrease of \(D\) with respect to \(p\) is proportional to \(D\).
When the price of a cup is £2.50, the weekly demand is 400 cups and the demand is decreasing at a rate of 120 cups per week for each £1 increase in the price.
Find a differential equation linking \(D\) and \(p\), giving the value of any constant in your equation.
Model answer
Rate of decrease of \(D\) with respect to \(p\) is proportional to \(D\):
\(\dfrac{dD}{dp} = -kD\), \(k > 0\)
When \(D = 400\), \(\dfrac{dD}{dp} = -120\): \(-120 = -400k\), so \(k = 0.3\)
\(\dfrac{dD}{dp} = -0.3D\)
Explanation
The rate of change of demand with respect to price is \(\dfrac{dD}{dp}\), and a rate of decrease means a negative sign with a positive constant, so \(\dfrac{dD}{dp} = -kD\). The data give \(-120 = -400k\), so \(k = 0.3\); the price of £2.50 is not needed. Marks are lost for giving only the value of \(k\) instead of the complete equation, and for using \(t\) instead of \(p\).
Mark scheme
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1 mark
B1 \(\dfrac{dD}{dp} = -kD\) (\(k > 0\)) or \(\dfrac{dD}{dp} = kD\) with \(k\) to be found; or a correct final answer of \(\dfrac{dD}{dp} = -0.3D\) with no working
An answer of \(\dfrac{dD}{dp} = -0.3D\) with no working scores 3 marks. The derivative must be \(\dfrac{dD}{dp}\), not \(\dfrac{dD}{dt}\).
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1 mark
M1 Substitutes \(D = 400\) and a rate of \(\pm 120\) into their equation to find their constant
E.g. \(-120 = -k \times 400\). Substituting \(p = 2.5\) for \(D\) is M0.
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1 mark
A1 \(\dfrac{dD}{dp} = -0.3D\) oe, e.g. \(\dfrac{dD}{dp} = -\dfrac{3D}{10}\)
The complete equation is needed: just \(k = 0.3\) is A0 (examiners report this). \(\dfrac{dD}{dp} = 0.3D\) (wrong sign) is A0; \(\dfrac{dD}{dp} = kD\) with \(k = -0.3\) written into the equation is fine.