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Effectiveness of Fuel additives

FUEL ADDITIVES EFFECTIVENESSTypes of Fuel AdditivesFuel additives include to chemical substances that are added to gasoline, diesel, kerosene and other fuels in order to improve...

The Advantages of Having a Multilingual Website

The internet keeps on growing and it has been contributing a lot for new businesses (and even the existing ones) to spread more their products, and to reach new customers that are loo...

Do stereotypes make us market incorrectly to the modern world?

Successful business globalization implicates understanding the needs of potential customers in a foreign country, and tailoring the business strategy to suit the new culture. Movin...

How to leverage the full potential of marketing automation in the customer purchasing journey

Marketo (2015) state that "engagement is the new competitive advantage" and according to McKinsey (2009) consumers nowadays seek a two-way communication with multiple touchp...

Why Digital Marketing is so important for global and local businesses

It's safe to say that marketing is becoming a more powerful and resource-rich function of business. And as a result of the digital world we're living in, marketing has become the func...

UK Bribery Act 2010 and doing business in Qatar

The Bribery Act 2010 ("the Act") creates a number of new offences which may impact United Kingdom (UK) nationals and corporations doing business in Qatar. It mirrors to a large extent...

Revealed: 10 killer productivity tools to keep you in love with your work

As entrepreneurs, we are programmed to be attracted to the latest shiny new thing that will make our lives and businesses run more smoothly. I'm pretty sure it's in our blood, a chara...


Trident to battle it out with Wrigley's Cadbury Schweppes' 10 million launch of Trident gum in February this year has called into question Wrigley's domination of the chewing gum...
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