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The Advantages Of Having A Multilingual Website

Date : 15/04/2016

Author Information

Andreia

Uploaded by : Andreia
Uploaded on : 15/04/2016
Subject : Marketing


The internet keeps on growing and it has been contributing a lot for new businesses (and even the existing ones) to spread more their products, and to reach new customers that are looking for goods, services or information.


For businesses that want to get the most out of this advantage, a multilingual website presents one of the most high impact ways of expanding the number of clients and ensuring higher sales volumes.


With the constant growing number of people from all over the world who use the Internet to buy things, there is a great potential to attract them by allowing them to browse the website in their own native language rather than in English. By having a multilingual website, you will see that it will get a more impressive traffic and, consequently, more revenue!


One of the advantages of having a multilingual website is that it is the most cost effective marketing tool that provides a big opportunity for getting new customers and gives your product or service a new international look towards the visitors. It will show that you work, think, and deal internationally.


Moreover, you can increase your company`s credibility on the Internet. In order to create a multilingual website, you will have to contact a high qualified translator that will do the job for you, and of course this doesn`t come for free. However, the fact that you spent money to invest on the multilingual part of your website, will show your visitors that you care about them and their preferences.


With every language added to a website there is a big possibility that your sales will increase between 100%. This means that if you add three different languages you will get an increase of 300% in sales!

So, this means that the more languages you add, the more chances you have of getting potential customers from all over the world and increase your sales!


Furthermore, numerous cultures have a trust issue when it comes to purchasing on Internet, especially if they feel it is in a language they are not fully proficient in. Giving these people from other nations this opportunity, will make them feel secure and without any problems of communication. This will automatically put them in a "cultural confort zone" since they will be able to understand everything.


Search engines lead people to your site. Home search engines are emerging and they are showing they`re accomplishing what they want because they work in native languages and are focused on the necessities of their users. Countries like China and France are examples where Google, MSN and Yahoo are not the default engine, and Google is not developing the capacity to run searches on foreign languages.


After all these surprising advantages, are you willing to expand your market with a multilingual website?


Reach in all seven continents, and gain more profit!


This resource was uploaded by: Andreia