Abstract:
The article shall initially make an introduction to explain the fame of the Olympic Games. Statistical data shall be utilized in introduction to demonstrating the practical and physical legacy on one hand before expanding the law applicable. Notably yet interesting the relevant laws are to be explained Shorty. The body discussion shall use scholarly literature it examine and demonstrate the numerous critical issues associated with the presence of London Olympics. Such arguments are shall be developed further so as to point out the remarkably vital legacies who legitimacy directly or indirectly emanated from 2012 Olympics. And most important highlighting their implications and probable in shaping the future of sports legal framework at nationally, regionally and globally respectively. Deserving attention shall be given to the numerous forms of sport related law literature. Although during this part the article currency of materials shall be taken as a seriously instrumental logic to identify most useful or recent publications. Conversely an account shall be made of the likely positive and negative legacies the 2012 Olympics and Para Olympic games had in shaping the present state of sport law respectively. Such a critical analysis of relevant regulations shall be made mindful of the apparent conflicting commercial interests of sponsors and codification processes of some equitable principles ensure free, fair and equitable footing for all the players during the events as well as the concerned stakeholders. Some institutional bodies as well as their reports might be worth citing but criticisms shall also be expressed whenever predictable. By and large the articles that discuss Olympics in other jurisdiction might be relevant for cases of comparative approach where applicable. Finally the article shall made conclusion on the legacy of the event to the state of sports regulation. But stand point of an assessment shall be made as to whenever this legacy is evidenced to a small extent or to a bigger extent.
Last year (2012) United Kingdom was privileged to enjoy the coveted and yet challenging opportunity of hosting the London Olympic games in July and latter the para Olympic games. But as usually expected efficiency and orderliness would demand presence of concrete legal framework on the basis of which the smooth running and harmonious success of such event would be expected. On one hand findings from aftermath reports of institutions like Department for Culture, Media and Sport (DCMS) suggest that such events increased the unprecedented participation in addition to successfully imparting even stronger sports culture and volunteerism amongst the sportsmen and their supporters across the country. But on the other hand, the works institutions like Olympic Delivery Authority (ODA) deserve credit since achieving such success means a great deal of to ensure adequate legal framework during the preparations. Accordingly as mention earlier a number of laws were enacted prior to the commencement of the 2012 Olympics. All of which have since then to date remained part and partial of the sports legal framework in United Kingdom.
Garde. A and Rigby. N, also examines the above laws but considerably reminds us to be of the mindful of laws whose duration commenced and expires with the presence of the Olympics event). Among these include ; the Olympic Symbol etc. (Protection) Act, which not only established the Olympic rights association rights but further conferred exclusive rights to the same body in its sections respectively, but most important is the London Olympic Games and Paralympic Games, Act which actually entails the legal definition of London Olympic to either imply the Games of the thirtieth Olympiad that are to take place in 2012 or referring to the Paralympic Games that are scheduled in that year, and finally is the London Olympic Games and Paralympic Games (Advertising and Street Trading &c) (England) Regulations which interpreted, defined, and controlled legitimacy of advertising activities during the Olympic events specifically in England.
As to why this regulation was not extended to Wales yet some events were meant to take place at Millennium stadium this would be perhaps another interesting discussion. Though it notably highlights the varied state of enforcement approaches and conversely underscores effects of legislative autonomy between the two regions in sport laws. Which is more so the case with regards to exercise of mandate in making secondary legislation.
By and large, in a number of ways, sports laws were conversely affected and will undoubtedly remain exposed to legacies of 2012 Olympic events. In this respect, unprecedented matters of economic and social nature were vehemently highlighted and vibrantly addressed as explored in the themes of the proceeding discussion.
(a) The Olympic exposed the discontent with acts of ambush marketing that seek to gain unfair public advantage on sports events. Section 5 (1) defines an advertisement, and explains
(b) The legacy of according trademark status to Olympic logo, Furthermore the Olympic 2012 intensified legal protection of marks and logos used in sports events. This underscores the instrumentally vital role of applying the relevant braches of intellectual property such as trademark to encourage increase rewards for promoters of sport sponsorships. But not overlooking the critics to this protectionism and ownership of such popular symbols.
(c ) The Olympics was an opportunity to enhance sport behavior through better Anti doping detective policies.
(d) The Olympic also underpins the significance of providing reliable yet unique travel documentation through biometric features.
(e) The Olympics also expressed the acuteness of the problem between health foods law and corporate sponsorship.
References
1 Garde. A and Rigby. N, 'Going for gold - should responsible governments raise the bar on sponsorship of the Olympic Games and other sporting events by food and beverage companies?' Comms. L. 2012, 17(2), 42-49.
2. Sec. 1 (3) The London Olympic Games and Paralympic Games (Advertising and Street Trading &c) (England) Regulations 2011 ceases to have effect on 11th September 2012.
3. Section 1 (1) establishes the right and remedies in 1(2) Olympic Symbol etc. (Protection) Act, 1995, CHAPTER 32
4. Sec. 2, Olympic Symbol etc. (Protection) Act, 1995, Chap. 32
5. Sec. 1 (a) London Olympic Games and Paralympic Games, Act 2006, 2006 Chap. 12
6. Sec. 1 (b) London Olympic Games and Paralympic Games, Act 2006, 2006 Chap. 12
7. Reg.3, the London Olympic Games and Paralympic Games (Advertising and Street Trading &c) (England) Regulations 2011 ceases to have effect on 11th September 2012.
8. Reg.4, the London Olympic Games and Paralympic Games (Advertising and Street Trading &c) (England) Regulations 2011 ceases to have effect on 11th September 2012.
9. Reg.5, the London Olympic Games and Paralympic Games (Advertising and Street Trading &c) (England) Regulations 2011 ceases to have effect on 11th September 2012
10. Reg. 2, (1) (b) The London Olympic Games and Paralympic Games (Advertising and Street Trading &c) (England) Regulations 2011 ceases to have effect on 11th September 2012.
