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Theres Only One Way To Regulate Facebook (or Your Business), And You Wont Like It!
While voices to regulate Facebook and the social media become stronger, increased regulation is not always that straightforward. Modernised technology, such as Artificial Intelligence, can facilitate the introduction of stricter regulation, this usually with a cost though that all businesses need to take into account
Date : 28/10/2020
Author Information
Uploaded by : Antonis
Uploaded on : 28/10/2020
Subject : Telecommunications
If one thing is for sure,
Facebook has been an integral part of our society since its creation in
2004. With 2.41 billion monthly active users, 5 new profiles
generated every second and $22.111 billion of net income in
2018, one can only admire the scale of impact Facebook has on our lives. Recently though, Facebook has
been in the news for the wrong reasons. Following a series of cybersecurity and
regulation breaches, there is an increasing wave of criticism towards Facebook
and the amount of opinion-making and political power it has acquired.If regulation is the answer,
what are the complications of regulating social media and businesses?Why
regulating Facebook is trendingPeople have never stopped
questioning the freedom, power and data processing methods of Facebook
however, what brought the topic back into headlines was the Cambridge Analytica
data scandal.In March 2018, Cambridge
Analytica was found to have illegally processed data of more than 87 million Facebook users without
their consent to create targeted political ads, leading to a compromising fine of $5 billion for
the social media platform.The trend grew following Mark
Zuckerberg s testimony in Congress about facilitating Trump s victory over
Hillary Clinton by spreading fake news in 3,000 Russian political ads.Regulating Facebook first
became an imperative with the introduction of GDPR in May 2018: an enhanced
piece of data protection regulation initially driven by calls to limit the
unrestricted power of social media networks on personal data. Despite all the
noise around that, did you know GDPR compliance does not meet expectations for
most companies today, despite 92% of GDPR compliant firms having gained a
competitive advantage through adhering to that ?In this setting, one can
justify the increasing demand for stricter policies to regulate Facebook and
its content, with Zuckerberg himself leading the protests,
ironically.And as much as regulating
social media may be trending, it would be foolish to assume the rest of the
business world stays unaffected. Protests for enhanced regulation are global
and concern the majority of industries, from Financial Services to Public
Sector and Health Services.Why
regulating Facebook is not that straightforward?The
3 key areas where Facebook needs regulating are:Source: Capgemini InventData privacy portability
can be supported using a combination of Artificial Intelligence (AI) and a
robust data privacy framework. Research has identified different technologies organisations can use to cope with
increasing data protection and privacy regulation, with Facebook
being already on track to tick the GDPR requirements here by using AI for data
discovery and management (an example being their release of a new tool for photo data portability)Elections integrity and
harmful content monitoring can also be accomplished using Artificial
Intelligence. The way to do so is detailed in a recent Ofcom report, discussing how AI can be
used to:
Improve the
pre-moderation stage and flag content for review by humans, increasing
moderation accuracy
Synthesise
training data to improve pre-moderation performance
Assist human moderators
by increasing their productivity and reducing the potentially harmful effects
of content moderation on individual moderatorsSo far, it s become evident
that using AI can enable Facebook to comply with the regulation in 2 of the 3
key areas it needs to, and Capgemini s report on Reinventing Cybersecurity using Artificial Intelligence discusses
some of the tips and tricks when doing so. Unfortunately, even when using
AI, assurance of Facebook s content quality (area 3 in the list above) comes
with some challenges. This includes detecting the nuances of language, such as
sarcasm and the use of emojis with languages evolving and developing truly
transparent explainable models consisting of millions of AI neurons and
algorithm systems.One can understand that
despite the introduction of stricter policies (GDPR, Honest Ads Act etc.) and
the more systematic use of AI to support with regulating Facebook, the result
is still far from being perfect.AI and regulation can partially help
complete this exercise, but they cannot do it fully due to the
complexities of human nature, language and thought processing.Simply speaking, there is no
easy way for Facebook to monitor and ban hate speech, propaganda and fake news
in its newsfeed.The
hard truth about regulating Facebook content and why you should careThere s only one true way we
can stop Facebook showing harmful content, and that would be by executing
continuous, systematic censorship of all its material. That would come
with the emergence of a Police responsible for viewing all our posts
videos, examining our private messages and monitoring our clicks and page
views. This doesn t come without costs, as it implies a functional
downgrading of Facebook with interactions becoming slower, less frequent and of
questionable persistence.The question here is more of
an ethical rather than a cybersecurity one therefore: How much freedom
should we have as users vs. how much power are we ready to grant?The lesson is that increased
regulation be that in social media or any other sectors always comes with a
cost. We cannot stop potential fake news in our screens without censoring the
use of Facebook, same way we cannot get the same level of marketing from our
bank without sacrificing some of our data privacy.And despite the unquestionable
contribution of AI technology to better protect personal data, investing on
that without a plan will not simply solve all problems.This is what all businesses,
customers and regulator watchdogs need to first appreciate before pushing for
and enforcing stricter regulation.
This resource was uploaded by: Antonis