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The Creation Of David Bowie: A Product Of His Or Your Imagination?
The `personal brand` of David Bowie
Date : 18/10/2016
Author Information
Uploaded by : Ben
Uploaded on : 18/10/2016
Subject : Design and Craft
David
Bowie has been inspiring generations through his artistry over a 50 year career
and is still doing so. To coincide with his 66th birthday he
released the single Where are we now? and his first album release since 1993
The Next Day. Although not planned, the release of the album has also coincided
with a three year, in the making exhibition of his career, with over 300
objects and 60 stage costumes, personal drawings and paintings, lyrics and
original video recordings. The exhibition has been one of the fastest selling
in history A spokeswoman for the museum said "We have sold over 47,000
tickets for the exhibition. It is the most pre-sale tickets that we have ever
recorded for an exhibition.", the exhibition is sold out until its end in
August, which is evidence of just how much his life, work, career and charisma
have had on the British public. This adoration can come from a simple love of a
song, a childhood memory of a film or it can be how David Bowie created a new
man in the eyes of society, one who is not afraid to be himself, as flamboyant
as he is gay. BrandSeers
was lucky enough to be there, spending a Sunday evening being enveloped in an
important part of British culture. David Bowie is a great example of Personal
Branding , whether fully aware or not we all have a brand we produce and
package ourselves within and send out into the world. Celebrity Careers are
often labelled Personal Brands this is inescapable, intertwined with the
reputation management of today s stars. What about the Bowie Brand? From the
decision to create a stage name, his name is actually David Robert Jones, to
the creation of Ziggy Stardust, Bowie has been creating his brand. Every
action, intention and collaboration considered to form Bowie from Alexander
McQueen to Kansai Yamamoto, Iggy Pop to Arcade Fire, Bowie s brand and indeed
career is astounding. An ultimately creative artist in every sense, he had
control over who he was and how he worked, strategically placing his pieces and
staying true to the artist he is. The
exhibit itself is utterly immersive and has an overwhelming sense of adoration.
Among the artefacts recordings and costumes the man is understood as the rock
god title he deserves. David Bowie is not just an example of a great talent but
a successful businessman, showing that creativity, objectivity, drive and
contemplation are great for good business and great brands.The
exhibit inspired me to get my oil pastels into my hands again, listen to the
anthology again and again, and not to mention wipe the dust off my guitar. I
wonder what others have taken from the exhibit but also how he has influenced
and changed people s lives.
David Bowie has had a profound effect on popular culture through fashion, film, theatre and of course music and for that I salute him.
This resource was uploaded by: Ben