Tutor HuntResources Business Skills Resources
Web Development Project Planner
A questionnaire to prepare your brief
Date : 15/08/2014
Author Information
Uploaded by : Carolina
Uploaded on : 15/08/2014
Subject : Business Skills
The web design and development project planner will provide the preliminary information to help you bring your vision into perspective and pave the way for a successful project.
About you
Contacts: Who are the main contacts for this project?
Roles: What are their roles in this project?
Domain: Do you need a domain name?
URL: What is the business URL?
Hosting: Do you need hosting for your website?
Budget: What is your total budget for design and development?
Timelines: When would you like your website to go live?
Your company and products
Business: What is your business?
Products: Tell me about your service/ concept/ products. Which ones sell best? Which
ones sell less well? Which ones do you most want users to buy? Are there any plans to
change the range?
Customers: Tell me about your customers.
Selling points: How does the company compare to your competitors? Why should a
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customer come to you instead of a competitor?
Competitors: Can you list your competitors? Please provide their URL`s. What are their
strengths and weaknesses?
The current website
Visitors: Describe the different types of visitors that come to your website.
Digital marketing: How do you attract visitors to the website?
Perception: How does your audience perceives your company and the services you offer?
Why would your audience choose your site over others?
Good features: What areas of your current website work well?
Improvements: What could work better?
Likes: Is there anything you particularly like about it?
Dislikes: Is there anything you particularly dislike about it?
Competitors: Which competitor`s websites do you like? What do you like about them?
The project
New website: What are the main reasons for commissioning a new website?
Business objectives: What are the goals of the new website?
E-commerce: What will you be selling online?
Content: What will the content be? Is the content already created for this website? When
do you anticipate having it ready? Do you need a copywriter?
Sitemap: Do you have a sitemap? A site map is a list of all the pages in the website listed
hierarchically. It would be ideal if you send us one.
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Photography: Are you providing the photographs, do you require photography services or
shall we select stock images?
Features: What features would you like the website to have? How do this features support
your business goals and the goals of the user?
Content Management System: What features would you like to include? (Events, blog,
multiple users, membership area, search, newsletter subscri ption, calendar, etc)
Look and feel: What would you like your audience to feel when they first visit your
website? Can you provide examples?
Devices: Do you need the website to work on tablets and mobile phones?
Favourite sites: Have you seen any websites that you liked recently?
Tone of voice: What should the tone of voice of the website be?
Adjectives: Can you think of 5 adjectives that should describe your company in order of
relevance?
User experience: What do you imagine visitors using your site for? What`s the experience
you`d like your customers to have from your website?
Actions: What actions should the user perform when visiting your website? (Search for
information, sign up for an account, purchase a product of service, etc).
Success: How would you measure the success of the project? What are you hoping to
achieve?
To materialize your vision, the web design and development team of your choice will
combine a rich set of skills, that includes digital marketing, the art of design, photography,
use of innovative technology and a communication strategy based on business
understanding.
This resource was uploaded by: Carolina