Business Studiess - Aqa - Buss3 - Evaulation

EVALUATE THROUGHOUT (apart from Q1) With so many marks available for evaluation (20), it`s not good enough to leave it until the last moment. Look to include some evaluative points throughout your responses to Q2, Q3 and Q4 and then draw them together at the end. Ensure that each of your Q2, Q3 & Q4 answers contains good evaluation that draws reasonable conclusions based on the case study evidence that you have referred to. Build evaluation into your developed paragraphs by writing about what you believe are the most important points or factors. Make sure you identify some "depends on" factors which might affect the likely success of the strategies being considered by the case study business. An effective route into good evaluation is also to refer back to the objectives of the case study firm and also to consider the issue of timescale. Which objectives are likely to be achieved only in the medium or long-term? Which can be achieved quite quickly in the short-term? Which objectives look unrealistic.and why? What uncertainties are there about the future of the business? How good is the quality of the information that management have used to support their decision-making?

MAKE YOUR EVALUATION STAND OUT - THINK CREATIVELY ABOUT THE BUSINESS The examiner can see generic evaluation phrases a mile-off. Your evaluation needs to be purely in the context of the case study and should address the uncertainties that are involved in business decision-making. DO JUSTICE TO Q4 - THE FINAL QUESTION Typically 34 marks, so almost half your writing time should be allocated to this crucial question. Make sure you are strict with your time management to allow at least 45-50 minutes minimum. Do this question last. It is important you have been thinking about the case study business for the longest time possible before addressing the strategic question; you can use insights developed in the previous three answers to good effect. All the above advice on developing in-depth paragraphs, frequent evaluation, referring to objectives etc. comes into play for the final question. Some final advice on structure: . Plan the answer . Be selective - pick ONLY your best points and develop them fully . Stay focused on arguments "for" and "against" . Use the case study evidence (including that you may have used in previous answers) to build your logical argument . Build the answer using a small number of in-depth paragraphs, all of which use the case study context Make sure your conclusion includes a justified recommendation and recognition of the "depends on" factors . For your final recommendation: . Make a decision and justify it . Prioritise your reasons - "I think the most important reason for my recommendation is..because." . What is the most important issue affecting the decision? . What will success depend on?