Marketing Writing

You may have many things to say about the what the expansion of the European Union, and its implications for the British economy.

Whether good, bad or indifferent, the truth is, is that Poles and their influx into the UK is something that advertisers and agencies alike will need to consider when deciding the best way to distribute their marketing £'s.

The fast growing youtube sensation in the video "Bricka Bricka" is perhaps the first thing that springs to mind when thinking of Poles in wider society. A new vibrant cheap labour force that is finding its place in the nooks and crannies of British society - most notably to be found on a construction site.

By sheer number, Poles are fast growing in economic significante. In 2010, nearly 20,000 babies were born to Polish mothers - that's more than 50 a day. That's more babies born a day -than there are people in my extended family (and I am Indian to boot!). Since 2005 - that's increased by more than 600%. Some statistic right?

The future of Britain is becoming less and less an Anglo Saxon one - especially when considering that one in four babies born a day in the UK are born to overseas mothers.

Maybe one day we'll become as multi lingual as our European counterparts - although I doubt it..

This is an extraordinary increase, but perhaps slightly less surprising when considering that Poles have full access to the welfare state in Britain.

Whole Polish areas are beginning to spring up on my doorstep - I walk through Acton, Ealing, Hammersmith and Slough and I find Poles everywhere.

Let me roll out a few more statistics for you just to underline this strength of this Polish migrant movement.

- Since 2004, up to 900,000 Poles have been granted a National Insurance Number - needed to get work

- Five years ago, just 200 students sat a Polish GCSE -last year, the figure was 1,900.

So - it doesn't seem that's it's all welfare, discount foods and cheap clothing.

More and more Poles are finding their way into work. Probably the most interesting figure to leave you with is this.

- 40,000 polish businesses opened since 2007

It seems the future's bright. The future's Polish.