Document Text And Images

Document Text

The HTML text on a page was once the center of keyword optimization activities. Metrics such as keyword density and keyword saturation were used to measure the perfect level of keyword usage on a page. To the search engines, however, text in a document, particularly the frequency with which a particular term or phrase is used, has very little impact on how happy a searcher will be with that page.

Optimizing Images

The incorporation of images on web pages can substantively enrich the user experience. However, the search engines cannot read the images directly. There are two elements that you can control to give the search engines context for images: 1) The filename and 2) Image alt text. This usage of the image filename and of the alt attribute permits you to reinforce the major keyword themes of the page. This is particularly useful if you want to rank in an image search.